About Us
White Canvas is contemporary artisanal womenswear, rooted in India and Turkey.
Small-batch pieces in natural fabrics, including handwoven textiles — made with craft, worn with ease.
The Story
White Canvas began with a simple obsession: how a garment feels on the body when it’s made from honest fabric.
Founder Sapna Raj comes from the world of Indian couture—where craft, fit, and finishing are everything. When her journey brought her to Istanbul, she found a second textile home: a culture of weaving and making that is still lived, not preserved.
Today, White Canvas moves between India and Turkey, working in small batches with artisan partners and our own teams—shaping handwoven textiles into pieces designed for real life: breathable, tactile, and quietly striking.
Brand Philosophy
Materials First
We begin with natural fibers and carefully chosen textiles, including handwoven fabrics—selected for breathability, texture, and longevity.
Living Craft
We work across India and Turkey with small teams who carry techniques forward—stitch by stitch, weave by weave.
Effortless Wear
Relaxed silhouettes with intention: easy on the body, elevated in detail, designed to move through the day.
Stores & Studio
With three flagship stores in Istanbul and a studio in India, White Canvas works across design, retail, and production.
Faik Pasa, Beyoglu, Istanbul
Our original home in Istanbul—part store, part working studio, where the brand’s world feels closest.
Tom Tom, Taksim, Istanbul
A city boutique near Taksim, for discovering the collection—seasonless staples, new drops, and pieces that define our silhouettes.
Balat, Fatih, Istanbul
Set inside a character-filled historic space—raw brick, old walls, and a slower kind of shopping experience.
Indore, India
Our main sampling and production hub—home to most of our team, where collections are built and refined.
Explore the making behind White Canvas